Congratulations to Joanne Jung-wook Hong, the winner of the International Award for Excellence in global studies for her paper Power of McDonald’s ‘Happy Meal’: Globalization of American Culture and Value
Abstract: This paper aims at exploring and discussing how powerfully McDonald’s ‘Happy Meal’ contributes to globalization of American culture and value in ‘alliance’ with representation and hence ideology in the American animation industry. In particular, as a critical linguistic research, the paper focuses on investigating intertextual and ideological meaning constructions in American animation and McDonald’s promotional discourse for Happy Meal. The discussion will be mainly based on social semiotic analysis and intertextual/interdiscursive analysis of American animations and McDonald’s global Happy Meal promotional leaflets, focusing on construction of socio-cultural values and identities of America and McDonald’s.
If you have read the paper you may wish to add a review.
Common Ground Publishing has launched a new imprint, On Globalisation.
You can now submit proposals or completed manuscript submissions of:
- individually and jointly authored books;
- edited collections addressing a clear, intellectually challenging theme;
- collections of papers published in The Global Studies Journal.
Books should be between 30,000 words to 150,000 words in length. They will be published simultaneously in print and electronic formats.
The first volume of The Global Studies Journal is complete.
Papers of interest include:
Neo-isms: What’s New about Ideology in the Global Age? by Manfred B. Steger - plenary presenter at the Global Studies Conference
Ecocentric Perspectives on Global Warming: Toward an Earth Jurisprudence by Patrick Tolan - plenary presenter at the Global Studies Conference
Mobile Cities: Reinventing Urban Mobility by Oliver Schwedes and Stephan Rammler - winner of the first International Award for Excellence in the area of global studies.
The second volume of the Journal is now in production.
Some papers of interest which were published in Volume 1 of The Global Studies Journal include those published by plenary presenters at the conference:
Neo-isms: What’s New about Ideology in the Global Age? by Manfred B. Steger.
Ecocentric Perspectives on Global Warming: Toward an Earth Jurisprudence by Patrick Tolan.
